COPYWRITING FOR SUCESS

If you don't fancy contacting us, try taking the homeopathic remedy for a throbbing, drumming headache of Belladonna 6c. Don't go out into the sunshine though, as that could aggravate it.

Ailment: Anyone can write, we all learnt to at school, so you don't see why you should pay for someone to do it for you. You checked all the speling(sic) on your last mailshot, but it's nagging you why no one responded - at all! It's really annoying that after spending all that money on a web site no one ever gets further than the home page, and why do people say your brochure is excellent bedtime reading?

Diagnosis: You are suffering from acute 'niluspayperproseitus'. This unfortunate condition is preventing you from finding a good copywriter who can not only spell and recognise a split infinitive at 50 yards, but who also can get people reading about all the great things you can do for them to make their business and/or life better.

Prescription: The Riplingham Group has a fantastic copywriter who you should contact immediately. She is very versatile in writing style, matching the prose to the aim of the piece, with many years' experience. In fact, she is without doubt the best, most talented and beautiful copywriter ever. Well OK, perhaps the last bit isn't strictly true, but you can still give me a ring or browse the cures.